Social Media Manager
Your Role
Reporting directly to the Head of Digital Marketing and E-Commerce within our global Digital Marketing & E-Commerce team, the Social Media Manager is responsible for crafting and executing innovative social media strategies to increase brand visibility, engage audiences, and drive targeted outcomes. This hands-on role involves managing content creation, monitoring trends, and analyzing performance to optimize the brand's social media presence.
Your Tasks
- Comprehensive Strategy: Develop further and execute social media strategies for various platforms, such as LinkedIn, Instagram, Facebook, or TikTok
- Content Creation: Create and curate engaging content that aligns with brand voice and audience interests.
- Performance Analysis: Analyze social media metrics to understand performance and make data-driven adjustments.
- Trend Awareness: Stay current with social media trends and tools, applying best practices to strategies.
- Team Coordination: Coordinate with marketing and creative teams to ensure consistent messaging.
- Scheduling Management: Manage social media calendar and posting schedule to maximize audience engagement.
- Channel Optimization: Monitor and analyze channel performance and KPIs to continually refine and optimize strategies.
- Cross-functional Collaboration: Collaborate with cross-functional teams to ensure a cohesive digital customer journey.
- CRM Management Oversight: Oversee the daily operations and activities of two CRM Data Assistants, ensuring accurate and efficient management of customer data, in proactive coordination with the HQ.
- Continuous Improvement: Promotion and implementation of the continuous improvement process (CIP) within the area of responsibility.
Your Profile
- Educational Background: A Bachelor's or Master's degree in Marketing, Communications, or a related fields
- Experience: Proven track record in social media management, content creation, and strategic planning.
- Skills: Expertise in social media platforms, analytics tools, content creation (visual storytelling, copywriting), and brand management.
- Characteristics: Independent, capable of managing multiple projects, creative, with strong negotiation and organizational skills.
- Language Proficiency: Excellent communication and presentation skills in English. Knowledge of German is advantageous.
- Technical Knowledge: Familiarity with CMS, web publishing, Microsoft Office; agile project management knowledge, with Jira and Confluence experience being advantageous.
- The ideal candidate is an innovative and strategic thinker with a passion for storytelling and engagement, ready to drive our digital presence forward by creating original content and implementing dynamic strategies across various social media platforms.
What You Can Expect
Joining Leister means becoming part of a globally recognized team that values innovation, quality, and a customer-oriented approach. We offer an environment that encourages creativity, strategic thinking, and personal responsibility. Our commitment to your development is matched by our dedication to the success of our team and our company.
- A Creative and Supportive Team: Work with a group of passionate professionals dedicated to excellence and innovation.
- Professional Growth: Opportunities for personal and professional development in a dynamic and challenging environment.
- Impactful Work: Make a tangible impact on our brand's presence and engagement with audiences worldwide.
- A Culture of Excellence: Be part of a company that prides itself on its resilience, sense of responsibility, and dedication to quality, effectiveness, and efficiency.
We warmly invite you to submit your application here on LinkedIn. To ensure the clarity and efficiency of the review process, we appreciate documents submitted in English.
